1. Who We Are and How to Contact Us
Sand & Reef LLC is a United States-based company providing marine services, beachwear, and coastal decor. For the purposes of applicable data protection laws, Sand & Reef LLC is the entity responsible for the processing of your personal information.
If you have any questions about this policy, our privacy practices, or our SMS program, you can contact us at:
Sand & Reef LLCAttn: Privacy & Data ProtectionEmail: [email protected]Support Email: [email protected]Phone: (508) 294-6905
2. Information We Collect
When you interact with Sand & Reef, we may collect the following information based on your interactions:
2.1 Newsletter Sign-Up
When you subscribe to the Sand & Reef newsletter, we collect only the information that you choose to provide on the sign-up form:
•Email address (required): Used to send you our newsletter and related email communications.
•Name (optional): May include your first name and/or last name, used to personalize our communications to you.
2.2 SMS Messaging Program
When you opt-in to our SMS messaging program, we collect:
•Mobile Phone Number (required): Used to send you text messages as described in the SMS program details below.
•Name (optional): Used to personalize text messages.
We do not intentionally collect any sensitive personal information (such as information about your health, race or ethnicity, political opinions, or similar categories) through our sign-up forms. We also do not require you to create an account in order to subscribe to our newsletter or SMS program.
3. Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities, device, and how you interact with our website. This helps us analyze site traffic, improve user experience, and personalize content and advertisements.
You can control or disable cookies through your browser settings. However, please note that disabling certain cookies may affect the functionality of our website.
4. How We Use Your Information
We use the information you provide solely for the following purposes:
•To send you our email newsletter, including updates, articles, tips, and other content related to Sand & Reef LLC.
•To send you marketing communications about Sand & Reef products, services, promotions, events, and other offerings that may be of interest to you via email or SMS.
•To personalize content (for example, addressing you by name when you have provided it).
•To manage your subscription preferences, including processing your requests to subscribe or unsubscribe.
•To analyze performance in aggregate (such as open rates and click-through rates) so that we can improve our content and campaigns.
We do not sell your personal information, and we do not use the limited information collected through our sign-up forms for unrelated purposes without notifying you and, where required, obtaining your consent.
5. SMS Program Details and Terms
By opting into the Sand & Reef SMS program, you agree to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders, special offers, service updates) from Sand & Reef at the cell number used when signing up. Consent is not a condition of any purchase.
5.1 Description of SMS Program and Messaging Use Cases
Our SMS program is designed to keep you informed about Sand & Reef. Use cases include, but are not limited to:
•Promotional offers and discounts on beachwear, coastal decor, and marine services.
•Important updates regarding your orders, appointments, or service schedules.
•Reminders for abandoned shopping carts or incomplete bookings.
•Event announcements and exclusive subscriber-only content.
5.2 Instructions to Opt-Out
You can cancel the SMS service at any time. Just text "STOP" to the shortcode or number from which you received the message. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
5.3 Support Contact Information
If you are experiencing issues with the messaging program you can reply with the keyword "HELP" for more assistance, or you can get help directly at [email protected] or by calling (508) 294-6905.
5.4 Disclosures for Message and Data Rates
As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
5.5 Carrier Liability Disclaimer
Carriers are not liable for delayed or undelivered messages.
5.6 Age Restriction
To participate in our SMS program and use our services, you must be at least 18 years of age, or the age of majority in your state of residence, and reside in the United States. By opting in, you confirm that you meet this age requirement.
6. Legal Bases for Processing (EEA/UK Visitors)
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction that requires a legal basis for processing personal information, we rely on the following legal bases:
•Consent: We process your email address, phone number, and optional name based on your consent when you choose to subscribe to the newsletter or SMS program.
•Legitimate interests: We may analyze performance and engagement in our legitimate interest to understand and improve our marketing, provided this does not override your rights and interests.
You may withdraw your consent at any time by using the unsubscribe link included in our emails, texting "STOP" to our SMS messages, or by contacting us at the email address listed above. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.
7. How We Share Your Information
We do not sell your personal information. CRITICAL NOTICE REGARDING SMS DATA: No mobile information or SMS opt-in data will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
For other types of data (excluding SMS opt-in data), we may share your information only with the following categories of recipients, and only to the extent necessary to operate our services:
•Email marketing, SMS marketing, and service providers that help us store subscriber lists, design campaigns, send messages, and measure engagement.
•IT hosting, analytics, and security providers that support our websites or systems used to manage our communications.
•Professional advisors (such as legal or accounting advisors) where necessary to protect our rights or comply with legal obligations.
•Government authorities, regulators, law enforcement, or other third parties when we believe disclosure is necessary to comply with applicable law, enforce our terms, or protect the rights, property, or safety of Sand & Reef LLC, our subscribers, or others.
When we work with service providers, we require them to use your personal information only on our behalf and in accordance with our instructions, and to protect it in a manner consistent with this policy and applicable law.
8. How Long We Keep Your Information
We retain your contact information for as long as you remain subscribed to our communications and for a reasonable period afterward to maintain accurate records of your preferences and any unsubscribe requests.
We may retain limited information in our suppression lists (for example, your email address or phone number flagged as unsubscribed) to ensure that we continue to respect your opt-out choices and to comply with legal obligations.
9. Your Choices and Privacy Rights
You have a number of choices regarding how we use and retain the information you provide:
•Unsubscribe at any time: Every marketing email we send includes an unsubscribe link. You can text "STOP" to opt-out of SMS messages.
•Update your information: You may contact us to update or correct your contact information associated with your subscription.
•Object or restrict: Where applicable law provides these rights, you may object to or request that we restrict certain processing of your personal information.
•Access and deletion: Depending on your jurisdiction, you may have the right to request access to the personal information we hold about you and to request deletion of that information, subject to certain exceptions.
To exercise any of these rights (where they apply), please contact us at [email protected]. We may need to verify your identity before fulfilling your request, and we will respond within the time period required by applicable law.
10. Data Security
We use reasonable technical and organizational measures to protect the personal information we collect from unauthorized access, use, alteration, or destruction. These measures include working with third-party providers that implement industry-standard security controls for marketing platforms.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and you subscribe to our communications at your own risk.
11. International Data Transfers
Sand & Reef LLC is based in the United States, and the service providers we use may store and process your personal information in the United States and other countries that may have different data protection laws than your country of residence.
Where required by law, we implement appropriate safeguards for international transfers. You may contact us for more information about these safeguards, if applicable to you.
12. Children’s Privacy
Our services and communications are intended for adults and are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child contrary to this policy, we will take reasonable steps to delete it. If you believe a child has subscribed to our communications, please contact us so that we can investigate and take appropriate action.
13. Third-Party Sites and Services
Our emails, SMS messages, or website may contain links to third-party websites, content, or services that are not operated or controlled by Sand & Reef LLC. This Privacy Policy applies only to our collection and use of information. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will revise the "Effective Date" at the top of this page and, where appropriate, notify you by email, SMS, or by posting a prominent notice on our website.
This Privacy Policy incorporates the required SMS compliance information, including opt-out instructions, support contact details, message and data rate disclosures, carrier liability disclaimers, and age restrictions, while maintaining consistency with Sand & Reef's existing terms and privacy practices.